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Book Write Your Own Business Case Studies: Plus Media Releases, Articles, Blogs, Eblasts, and Handouts for a Complete Marketing Campaign

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Write Your Own Business Case Studies: Plus Media Releases, Articles, Blogs, Eblasts, and Handouts for a Complete Marketing Campaign

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    Available in PDF - DJVU Format | Write Your Own Business Case Studies: Plus Media Releases, Articles, Blogs, Eblasts, and Handouts for a Complete Marketing Campaign.pdf | Language: ENGLISH
    Paula Wheeler (Author)

    Book details


In Write Your Own Business Case Studies, Paula guides you through topic and customer selection, interviewing, structuring the case study, and in-depth writing and editing instruction. You'll learn how something so well known as the story structure from books and movies can bring your business case studies to life and give your company the edge in a highly competitive world. You'll learn the importance of WIIFM (What's in it for me) and why you must understand and provide for the needs of your reader if you want to succeed. When the case study is done, you'll hold onto your notes to re-use for five more marketing pieces. In part two of the book you'll use this information to write handouts, media releases, articles, blog posts, and eblasts.
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  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 172 pages
  • Paula Wheeler (Author)
  • Knight Vision Productions (10 April 2011)
  • English
  • 3
  • Business, Finance Law

Read online or download a free book: Write Your Own Business Case Studies: Plus Media Releases, Articles, Blogs, Eblasts, and Handouts for a Complete Marketing Campaign

 

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